A Kool-Aid Miracle


I’ll forgive you if you are unaware that I am an infomercial superstar.

After all, my most famous ad was done under the pseudonym Ricardo Simones and it’s possible you weren’t totally sure about our uncanny resemblance.

The infomercial was for a product called the 48 Hour Miracle, a diet drink that promised to help people lose 20 pounds in just two days. In reality, it was really just green Kool-Aid, but for two easy payments of $14.95 it was definitely worth a shot.

We made the ad for a public relations class in college. It was part of a much larger project to create a campaign for a made-up product, and when the option for making a video was presented there was little doubt ours was going to be awesome.

It’s longer than others I have posted here — about 5 minutes — but I think it definitely captures a lot of the stereotypical cheesiness of the genre. For those who went to Susquehanna, we shot the “studio” portion in the basement of the library and the “before” pictures outside a room in Smith Hall.




To me it’s really obvious but since a lot of people ask, yes that is my “announcer” voice at the end.

Hurry while supplies last.

July 24, 2011 By cjhannas Susquehanna Uncategorized video Share:

2 thoughts on “A Kool-Aid Miracle

  1. Can I just say how much I love the fact that you're in the "audience"… wearing the same shirt? 😉

  2. cjhannas says:

    I have noooo idea what you're talking about…didn't you know my identical twin brother went to SU too?

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