Sometimes you see a commercial and think, “these people cannot be serious.”

Such was the case the first time I saw the ad for Taco Bell’s new campaign, the Drive Thru Diet. For the first 10 seconds or so I thought it was a joke.

As a longtime patron of The Bell, I must say I’m a little confused by this tactic. Sure, it probably did wonders for Subway to get people thinking about being like Jared. And for people who replaced a bucket of fried chicken with a Subway cold cut, that was a great nutritional move.

But Taco Bell? Thinking outside the bun doesn’t exactly scream “healthy,” even with their lower-fat “fresco” options.

The other part I don’t buy is calling it the “Drive Thru Diet.” Diets and drive thrus should be on opposite ends of the life spectrum — if you’re trying to lose weight, at least walk from your car into the Taco Bell before taking down a few burritos.

Then again, I have been on the Taco Bell diet for years and it seems to be working pretty well. In fact, thanks to a stress fracture in my foot I haven’t exercised for a solid six weeks and in that time have taken down quite a bit of Taco Bell food. The result? I’m fairly certain I have lost about five pounds. And that’s without partaking in anything off the “fresco” menu.

Maybe Taco Bell is onto something after all.