You won’t hear of the midnight ride of Paul Revere, but maybe something equally as important (though with fewer lanterns).
Today I refrained from punching several people in the throat. Their crime? Not listening. If you come into the store and ask for my advice, please listen to what I have to say. I know what I’m talking about.
A man is in search of dress shoes. He inquires about a specific style in a 10. We didn’t have it. Instead of sending him out into the world empty-handed, I bring out a similar style we do have in his size.
I said: “We don’t have the plain-toe in your size, but I do have this one. It’s the exact same shoe, just with a raised seam on the toe. Everything else is exactly the same.”
The man takes one of the shoes in his hands. He looks at it for a second. He says that’s not the shoe he asked for. I repeat my entire speech. He takes the shoe to the display wall. “I’ll need a few minutes to compare these and see what the difference is,” he said.
*Repeatedly bangs head against countertop*
A woman is on the hunt for a sale shoe. Ok, not a problem. We have several bargains that will fill her need of cheapness over comfort. She picks up two of our really good shoes and asks what the sale prices are. I explain that those styles are not on sale, but the ones with the GIANT RED SALE TAGS on their shelves and the GIANT sale tags attached to the shoe are on sale.
She then asks about the sale prices of at least four other shoes that lack A) a GIANT RED SALE TAG and B) a GIANT sale tag attached to the shoe.
I explain the system once again. She asks about another non-sale item. I decide today is not a good day to murder someone and offer to bring some in her size that are on sale. Somehow that wasn’t good enough, so she left.
A guy came in looking for new running shoes. I listen to his needs. I ask probing questions. I analyze his feet. I know exactly which running shoe is going to fit him perfectly. I bring it to him in the correct size. He says they feel great the second he puts them on his feet. He goes for a quick run. They feel even better.
But maybe he’ll come back some other time. Um, what? The first thing he told me was that his current running shoes are dead and he desperately needs a new pair. I give him one that perfectly fits his needs. He says they’re cheaper than he expected. What’s the problem? He leaves, without new shoes.
*Bangs head repeatedly on counter*