McDonald’s brought back the Hamburglar, and KFC is reintroducing Colonel Sanders into its advertising, leaving one clear move in the fast food realm: the return of the Taco Bell dog.
Between 1997 and 2000, a Chihuahua named Gidget graced our TV screens in numerous commercials designed to make us say, “Yo quiero Taco Bell.” It was during this time that my connection with the hallowed food franchise solidified into what has been the greatest relationship I will ever have.
How big of a role did the dog play? It’s hard to say. I could not quiero Taco Bell any more, that’s for sure. In fact, at this moment I’m counting down the hours until I go there for dinner.
All I ask is that they do their best to bring back the dog in a form that is the opposite of what McDonald’s has done with the Hamburglar. What was once a fun little cartoon villain is now what can only be described as creepy.
McD’s is after me (apparently, so is my wife)! Tweet #RobbleRobble to keep them off my trail. https://t.co/JBVThrmHir
— McDonald’s (@McDonalds) May 12, 2015
Although I will say the new campaign taught me that his catchphrase is “robble, robble” and not “rubble, rubble” as I had previously thought. So there’s that.
After we get the Taco Bell dog back, we need to McDonald’s to up their game with a new Grimace too.